inserting plug into lobe

SIBJ - Est. 2012

About Us

From the highest quality jewellery to next-level customer service, we're dedicated to making your ear stretching journey enjoyable and pain-free.

With 80,000+ happy customers worldwide, you’re in good hands

Ear Stretching Specialists

Ear stretching is what we do - day in, day out. We’re dedicated to making the process safe, simple, and pain-free for everyone.

Black Areng Wood Double Flare Concave Plug With Tamarind Wood Inlay Model Shot

Ear Stretching Specialists

Our Story

Stretch It Body Jewellery began in 2012 with one goal: to make ear stretching simple, safe, and pain-free.

Over the past decade, we’ve grown from a small UK-based startup into one of the leading names in ear stretching jewellery and aftercare.

What sets us apart? We’re ear stretching specialists - it’s what we do. Our team has over 10 years of experience in safe, dead stretching methods and has created exclusive jewellery designs and ear stretching kits that make the process as smooth as possible.

Whether you’re starting out or sizing up, we’re here to help you stretch safely, comfortably, and confidently.

From Humble Beginnings

Our Journey

dining table

Where it all started

It all started at Mum & Dad’s dining room table. Back in 2012, this was where every order was picked and packed - and where the idea for SIBJ was born.

I truly cannot thank SIBJ enough for making my ear stretching journey so much easier! The range of sizes, quality and affordability cannot be beaten.

Verity Filer - ⭐⭐⭐⭐⭐ Trustpilot Review

model with skull ear weights

We Have 100's, But Here's

3 Reasons To Shop At SIBJ